Awards for Audi in July 2012

Awards for Audi in July 2012

Three awards for the Audi A3

At this year's Automotive Brand Contest, three of the awards went to the Audi A3. The highest accolade, the Best of Best, went to the new model for its interior design. Audi Head of Design Wolfgang Egger: “The award confirms the efforts our design makes in order to create an ambience that is full of sporty elegance, precision and quality.” The A3 also received an award for its exterior design, while the Audi A3 connect options collected an award in the Connectivity category. The Audi e-bike Wörthersee was among the prizewinners in the Parts and Accessories category. The German Design Council organizes the Automotive Brand Contest, an international brand and design contest that is being held for the second time this year. Audi will collect the award officially as part of the Automotive Designers' Night to be held on the first press day of the 2012 Paris Motor Show.

Audi A1 Sportback is “Subcompact Car Champion”

In a comparison of subcompact cars conducted by “AUTO TEST” and “ZF Friedrichshafen AG”, the Audi A1 Sportback won through against 23 competitors. In an online poll, around 32,000 readers voted it one of their top ten favourite subcompact cars. A ten-member reader jury then evaluated the finalists in the categories “On-road”, “Static”, “Dynamics”, “Emotion” and “Purchase”. The Audi A1 Sportback scored the most points in these tests, making it the “Subcompact Car Champion”.

Double victory for the Audi A6 design

The Audi A6 Sedan was awarded one of the most prestigious design awards in the United States, receiving the International Design Excellence Award 2012 (IDEA) for its innovative product design. Audi Head of Design Wolfgang Egger: “The award demonstrates that our design idiom also goes down well in the United States.”

Its dynamic looks and successful interplay of Audi design idiom and innovative technology gave the A6 Sedan the edge as far as the jury from the Industrial Designers Society of America was concerned. In addition to the IDEA award, the Audi A6 family also won the red dot award for its unique product design. The Audi Design Team collected the coveted benchmark of quality during the red dot presentation ceremony in Essen on July 2.

China: Audi very much in demand among new car buyers

In the “China New-Vehicle Intender Study 2012”, J.D. Power Asia Pacific examined which new models customers intended to buy within the next twelve months. The survey, published at the end of June, included a total of 52 car brands with 171 models in eleven segments. Three Audi models came top in their segment. The Audi A4 L took first place in the entry premium segment. The Audi A6 L beat eight competitor models in its segment. In the premium SUV segment, the Audi Q5 succeeded in fending off twelve rivals. Audi is consequently the most popular premium brand among new customers.

Overall victory for Audi A8 in U.S. study "J.D. Power APEAL"

The Audi A8 was named the most attractive luxury-class saloon in the US “J.D. Power APEAL” study and is at the same time the most successful model across all categories. The Audi A6 also received a very positive response from participants in the study, and took first place in the upper midsize category.

The US study measures how satisfied customers are with a new car during the first 90 days – taking into account factors such as model design and performance. The Audi A8 received maximum points in this year's study, the 17th time it has taken place. APEAL stands for Automotive Performance, Execution and Layout.

Audi is the most popular car brand in Germany

According to a representative survey conducted on behalf of consulting firm “Brandmeyer brand consultancy”, Audi is the second most popular brand in Germany, making it the top brand among car manufacturers. Number one spot in the survey was taken by sport and clothing brand Adidas. In the survey, market research institute forsa asked more than 3,000 individuals aged over 14 to name their favourite brand.

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